hi5 Games Launches Worldwide

Leading Social Entertainment Website Delivers Integrated Social Gaming Experience to 60 Million Monthly Unique Users San Francisco, CA; February 5, 2009 —hi5, one of the world's largest and fastest-growing social networks, today announced the launch of hi5 Games, an entertaining way for users to interact with their network of friends and to meet new people within a fun, socially-integrated gaming environment.

hi5 Games marks a continuation of hi5's approach of delivering a fun and interactive "social entertainment" experience and represents an important new monetization opportunity utilizing hi5 Coins, hi5's virtual currency, which launched in December. Users will eventually be able to utilize hi5 Coins for direct transactions, such as premium content, advanced gaming features, and status upgrades. hi5 will also be offering new and immersive advertising options on hi5 Games, which allow brands to better engage their target audience.

"For our target audience of 15 to 24 year-olds, social gaming represents a major expenditure of time and money around the globe. hi5 Games is just one of a range of immersive features that will further engage our users, both keeping them on the site longer and driving them towards new forms of monetization for our business," said Ramu Yalamanchi, founder and CEO of hi5.

Unique to other social media sites, hi5 is focused on deeply integrating social context with game content. hi5 Games makes it easy to play with existing friends and make new friends with hi5's integrated messaging, challenge and invite features.

Today, hi5 Games offers users with a variety of casual games in genres such as sports, arcade, strategy and cards. hi5 Games will be actively adding more games to the site every month. Some of the more popular games that will be featured during the hi5 Games launch include Disco Bowling, Pool and Mahjong.

About hi5 Networks

Headquartered in San Francisco, hi5 is one of the world's largest and fastest growing social entertainment web sites. Our focus is to bring people closer together and allow our members to build and maintain connections between friends and family online. With over 60 million unique visitors every month, hi5 is a top 20 website globally and the number one social network in over 30 countries across Latin America, Europe, Asia and Africa. The service is available in over 50 languages, delivering localized content and applications to users worldwide.

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